Maybe you once had a plan like this?
1. Make or curate products
2. Offer them for sale online
3. Profit happily ever after
… But now that you’ve got the ball rolling with your website or Etsy store, you realize that making sales is harder than you thought.
The facade of easy success and a life of luxury has all but crumbled in front of you.
Your stock– be it handmade, wholesale, or custom manufactured– is excellent.
Swoon-worthy. But your products aren’t exactly flying off of the virtual shelves.
You’re starting to feel like a self-conscious adolescent at a junior high dance– awkward, unattractive, misunderstood.
But what if you could whip up a magic spell that made customers fall deeply in love with your business? What if you could make them see the value you see?
You should know…
The messages your business projects out into the world determine exactly what you get back.
These messages include what you say, but also the voice behind your copy, the look of your website, the feel of your images, the colors and fonts that you choose, and more.
You probably already know that wearing a ski mask to dinner on a first date would scare off your prospect. (Or, worse, attract the wrong kind of company…)
But the simple act of putting on that ski mask is choosing to communicate certain messages– whether or not those messages are accurate, and even if you don’t have a clue what those messages are!
What unintended messages might your business be sending out?
“I’m nothing special.” “I’m just another one of those ____ businesses.”
“I’m a subpar imitation of that popular retail chain you like.”
“You can probably get this anywhere.”
It’s rarely obvious when this is the case. Consequentially, many people never pinpoint where their problem is. All they know is they’re not being met with the enthusiasm (or sales) they’d hoped for.
They wonder if it’s just bad luck. Or the market? The economy?
Could you be sending unflattering signals like these? Signals that don’t stir up excitement/respect/desire for your work?
If potential customers don’t want to pay you a fair price because they don’t “get” the value in front of them, then likely you are. And that’s a frustrating position to be in. You’re far too good for that!
Time to get clarity. Time to turn this all around.
With my book, you’ll get all the info you need about brand image and sales psychology to stir up some serious customer attraction– distilled down to just a clear, step-by-step method for realistic positive change.
Who am I, anyway?
In case you were starting to wonder, I’m Stephanie Peterson, and I love all things related to commercial design, branding, sales psychology, and the internet.
At 13, I designed, developed, and became sole webmaster for my father’s retail business website.
After high school, I studied Interactive Media Design at The Art Institute of Pittsburgh. I contracted design and web development for a start-up marketing firm, and then was put in charge of online sales for my father’s company.
When my now-husband’s job led us west, I accepted a tiny web development role at a large, private agency in Colorado. Serving internationally-recognized companies there, I got to experience what “the best of the best” are really like behind-the-scenes, in the trenches. And despite being a self-proclaimed monstrosity of a C# developer and hating the corporate grind, a part of me will be always be grateful for the short time I did spend there.
Since then, I started my own boutique web design business and have scaled it from a one-on-one service model to what Fairground Media is today.
I’ve put my roots down near picturesque Boulder, CO, where I take daily walks, read nonfiction, obsessively follow a few choice TV series, and appreciate the simple joy of dresses with pockets.
The heartbeat of my company, Fairground Media, and this book, Love Potion, is my own personal fascination with (and endless study of) e-commerce. And I hope that, by sharing it with you, you’ll be able to accomplish amazing things.
What you’ll find in this book
1. How gaining an understanding of exactly who you’re selling to changes everything
2. How selling only to those customers who appreciate you most will end up making you more money
3. The single most important decision you need to make about your business right now to set yourself up for success
4. Why even some great-looking websites fail to sell anything
5. How to describe products in a way that gets inside your customer’s head and compels them to act
6. The importance of treating your business like a person and identifying its relation to your customer (authority, mentor, friend..?)
7. How to choose your brand’s colors and fonts for their psychological advantages
8. Why you shouldn’t spend money on a logo, and what you should do instead
9. The simple way to choose stock photos and website imagery that will make your website like a mini vacation for your customer
10. How to make your website text interesting just by changing the way you place it on your website
11. What it really means when a customer says you’re too expensive, and how you can fix it without lowering your price
12. The common misconceptions that keep many business owners from demanding a fair price
13. The single most important factor to consider when pricing your products, and why it matters infinitely more than material costs
14. How offering discounts can taint your business, and how you can create special offers without any of the negative consequences
15. My super-simple system for judging whether or not any element is “on-brand” or “off-brand”
16. A quickstart guide for what to do immediately after debuting your shiny new branding
17. How to charm the pants off of your first paying customers
18. What high-leverage, easy activities you can do to build a bond between you and your customers so they become loyal, repeat business
What people are saying about Love Potion
Specs + Price
190-page .pdf, instant download (Click to view the Table of Contents)
To get a similar benefit as from this book, you could work with a small business coach, consultant, or agency, but you’d easily be out at least $1,000. Programs and e-courses out there with similar guidance to offer will cost anywhere from $100 to $1,000 and require a good bit of your time.
My goal with Love Potion was to create a resource that is brilliantly efficient, fun to read, and financially accessible for the person who needs it most.
So in keeping with that goal, I offer you all this for the cost of one cheap pair of shoes. (And you can bet this’ll do you a lot better in the grand scheme of things.)
100% Money Back Guarantee
Finally, because my intentions are pure, I want you to know about my money back guarantee.
We’re not talking about a huge investment here, but nonetheless I know personally what it’s like to be let down by a purchase when my money could have gone towards something else.
If you feel you haven’t received $39 worth of value, I’m more than happy to kick you back a refund! (I would be getting your feedback– which is precious to me– so still a win-win.) Remember that I’m a real person and always just an e-mail away at firstname.lastname@example.org!
P.S. Still not sure if Love Potion is for you?
Get free instant access to the first chapter just by entering your e-mail address below! :)
I’ll also send you free Fairground Media blog updates so you don’t miss out on any of the good stuff.